Responsibilities:
- Assist in analyzing consumer behaviour and conducting market research on social and cultural shifts. Understand brand positioning, and analyze consumer market data and fashion trends.
- Support the collection and analysis of fashion trend information, including but not limited to colour, fabric, style, and design trends.
- Gather and study trending topics in fashion, and adjust and update platform content in real-time based on the characteristics of different media platforms and audience preferences.
- Write fashion trend reports based on the analysis of fashion trends and market research.
- Collaborate closely with internal teams such as design and marketing to ensure the implementation of trend-related content.
Development Pathways:
Buyer:
- Develop new products each season by combining the latest fashion trends with style planning. Manage supplier relationships, including regular evaluations and communication.
- Conduct regular market research to understand fashion trends, competitor structures, styles, fabric, and design details, and dynamically adjust the diversity of product categories.
Fashion Trend Research:
- Trend Research and Analysis: Monitor and research market trends, consumer behaviour, and social and cultural changes. Collect and analyze information related to fashion trends, including colours, fabrics, styles, and designs.
- Trend Forecasting: Predict future trends and consumer demands based on fashion trends and market research. Write fashion trend analysis reports to guide product development, brand positioning, and marketing strategies.
Content Operations:
- Plan, write, and publish fashion content for Cider to enhance brand influence and reputation.
- Research trending topics in fashion, adjust and update social media content in real-time based on platform characteristics and audience preferences.
Merchandise Operations:
- Develop product launch plans based on merchandise planning and category strategies, and take responsibility for achieving sales targets.
- Analyze market trends, uncover category selling points, and work with data insights and user profiles to create and execute promotional plans, turning products into bestsellers.
Requirements:
- Master’s/Bachelor’s degree (Class of 2025), preferably in fashion design or fashion management.
- Strong sensitivity to fashion trends, with a unique perspective on styles and a keen aesthetic sense, along with an eye for identifying trends.
- Proficient in English for workplace communication, with solid writing skills, strong communication abilities, and excellent teamwork spirit.
- Prior internship or research experience in the fashion industry, apparel industry, or cross-border industries is preferred.