I help founder/CEOs of early-stage SaaS startups who need seasoned product leadership but aren’t ready to hire a full-time CPO. I combine strategic product coaching with fractional CPO-level support—helping founders not just think through product bets, but also drive the moments that matter most, from asking the hard questions about product-market-fit and repeatable sales, to roadmap alignment, to team focus, to investor narrative. The result is a clearer product strategy, fewer wasted cycles, and higher confidence in how the company grows. For some founders, that means working together as a fractional product executive. For others, it’s a weekly 1:1 coaching partnership where I help you sharpen your product strategy skills and build the confidence to lead product without defaulting to doing it all yourself. I’m especially helpful when things aren’t quite clicking—when growth stalls, engagement is soft, or the product just doesn’t feel like it’s landing. You know something’s off, and I can help you find the signal through the noise. If you’re a founder without a traditional product background—or just don’t have the time to fully dig in—I’ll help you: Build a repeatable product strategy and leadership alignment model that drives conversion, expansion, and retention Establish a scalable product operating model that reduces rework, avoids overbuilding, and aligns teams Save tens of thousands per quarter in misallocated product and dev time From early product/market fit all the way through scale, I’m your strategic partner in turning vision into velocity.
