I am a ROI-Driven Senior Branding and Marketing Officer who utilizes a blend of creative and strategic thinking to drive brand growth by connecting emotionally with customers, prospects, and internal stakeholders. I manage strategy from concept to execution to assess organizations and their competitive landscapes. I have developed and repositioned home and financial service, non-profit, B2B,and B2C brands, leading to market success. Additionally, I build marketing functions into valued resource for multimillion-dollar organizations while developing high-powered teams. => Managed budgets over $11M and built team structure to generate $4B in new business for Capital One Bank. => Developed “Waterfront Invasion” tourism campaign for National Aquarium and City of Baltimore, aligning organizational leadership and major tourism partners within region. Specialties: Revenue Growth, Marketing Strategy, Brand Revitalization, Demand Generation, Loyalty & Retention Campaigns, Strategic Team Leadership, Branding, Traditional & Digital Marketing
