I am passionate about building brands people genuinely connect with. With 15+ years as a marketing leader at fast-paced startups and global, publicly traded companies, I have led integrated marketing, brand strategy, and go-to-market efforts across beauty, wellness, tech, and consumer industries. I’ve built and scaled marketing functions from the ground up and led several brand evolutions that sharpened positioning, accelerated growth, and kept brands culturally relevant. My background has given me a deep understanding of how to adapt strategy to structure. Whether leading a rebrand, launching new products (physical or digital), or guiding full-funnel campaigns, I bring a hands-on, insight-led approach to every initiative. My experience includes managing large cross-functional teams, partnering closely with founders and agency teams, and building campaigns across retail and eCommerce channels, including Amazon, Sephora, and Faire. What energizes me most: leading teams through complex challenges, uncovering creative solutions rooted in data, and delivering work that drives performance while building long-term brand equity. Core Areas of Focus • Brand and Integrated Marketing: 360 campaigns, creative development, omnichannel execution • Go-to-Market and Growth Strategy: Product positioning, launch planning, performance optimization • Consumer Insights: Audience segmentation, messaging, engagement, and retention • Retail and DTC Marketing: Channel strategy, marketplace growth, and eCommerce expansion • Cross-Functional Leadership: Stakeholder alignment, collaboration, team development • Rebrands and Brand Evolution: Strategic repositioning, identity refresh, business transformation
