SENIOR MARKETING & COMMUNICATIONS EXECUTIVE I bring a unique perspective to marketing. My ability to clearly see all of the interdependent aspects of a marketing campaign – communication, technology, customer, and employee – and how they impact effectiveness has allowed me to optimize campaigns, achieving goals and exceeding expectations. Additionally, I leverage skills in data mining, analysis, and interpretation to inform marketing strategies proved by their outcomes. As an insightful and compelling storyteller, I carefully consider how messages are delivered to both internal and external stakeholders to ensure consistency and optimal impact. With experience spanning database (CRM), analytics, social media, and public relations, I see beyond each vertical to expertly integrate data analysis and creativity in way that reaches and engages target markets. I tell impactful stories that bring brand narratives to life. Whether establishing and amplifying a brand voice, or elevating ad performance through creative refinement and enhanced targeting, I prove marketing strategies with strong results. I am never limited by my current vertical. Rather, I continuously search for the potential impact my scope could have on others, enabling me to identify and capture opportunities that might otherwise be lost. I extend this rare purview to people – breaking down silos, building relationships across functions within marketing and with other business units, and sharing data to drive the best possible results. Aligning my teams and colleagues with key strategies and initiatives is a critical component of our success. I value every person’s opinion regardless of their title and give each individual the opportunity to share their feedback, strengthening our output and the impact of our campaigns.
