I lead product merchandising and retail operations that connect product, customer, and performance—guiding teams that deliver more than $1.7 billion in annual revenue and scale direct-to- consumer growth into nine-figure businesses.I’ve spent my career translating data and market signals into merchandising strategies that drive both in-store and e-commerce results. From launching new products & assortments to strengthening vendor partnerships, I focus on building systems that make retail work smarter, faster, and more profitably.My career started with retail planning and buying, where I learned how every decision—from a single SKU to a full assortment—affects the customer experience. That foundation led me to lead regional and global merchandising teams, grow ASICS’s DTC revenue from $20 million to $250 million, and later direct multi-channel strategy for Petco’s $1.7 billion business.What I enjoy most is seeing strategy come alive in the details while leading a team—when assortment, price, and brand storytelling align and the customer response proves we got it right. I operate best at the crossroads of analytics, creativity, and operational precision.If you’re exploring leadership opportunities that strengthen omnichannel merchandising, expand DTC growth, or optimize category performance, I’m always open to connecting. I bring a track record of scaling businesses through collaboration, data-driven decision making, and end- to-end retail execution that delivers measurable impact.Select Career HighlightsScaled ASICS DTC from $20M to $250M across e-Commerce + 102 storesDirected $1.7B merchandising business at Petco with 12+ direct reportsManaged $183M footwear portfolio at Vans across 269 storesIncreased Sears.com sales 112% through assortment optimizationCore Competencies & KeywordsOmnichannel & DTC Leadership: Merchandise Planning, Retail Operations, Inventory Management, Consumer Packaged Goods (CPG), Footwear & ApparelMerchandising Excellence: Buying, Product Lifecycle Management, Vendor Negotiation & Joint Business PlanningGrowth Levers: P&L Management, Assortment Strategy, eCommerce, Bricks & Mortar
